PRODUCTION AND TRADING PRACTICES OF PINEAPPLE GROWER IN DIORA ZINUNGAN, SANTA ANA, CAGAYAN

Abstract

This study examined the production and trading practices of pineapple growers in Diora Zinungan, Sta. Ana, Cagayan. Using a descriptive research design, data were collected through surveys and interviews with 70 accredited farmers. Results showed that growers source planting materials locally and primarily rely on neighbors, the Department of Agriculture, and barangay officials for production and trading information. Marketing channels are largely community-based, with many selling from stalls in front of their homes or in public markets. Pricing strategies vary, but most farmers base prices on production costs plus a markup. All respondents use simple promotional methods such as discounts and free samples. Major challenges include crop diseases, lack of buyers, and strong competition, compounded by the absence of storage facilities. Farmers recommend government support through soil testing, pest management, and market development programs. The findings provide practical insights for strengthening local agricultural practices, improving farmers’ income, and guiding policy interventions for sustainable pineapple production in the region.