The Viability of Malunggay (Moringa oleifera) and Kalabasa (Cucurbita maxima) Veggie Ice Cream

Abstract

The study aims to determine viability of Malunggay and Kalabasa Veggie Ice Cream business and to present an experience of enjoying ice cream in different ways because of the raw materials used in the product which is vegetables. This will also aim to know the market demand which is the foremost opportunity for the establishment of the MAKA Veggie Ice Cream. Our country’s climate and the Filipino lifestyle are factors to increase the demand for ice cream products yearly. This MAKA Veggie ice cream uses a B2B (Business to Business) business model. This analysis also aims to find out about business competitors to improve concepts and create appropriate strategies to market this MAKA veggie ice cream product to predetermined target market. The economic benefits obtained from this business will help the economy by providing job opportunities, helping our farmer producers of malunggay and kalabasa, and increasing our country’s income through paying taxes. This MAKA veggie ice cream business also pays attention to support sustainable development goals through environmentally friendly packaging and proper waste disposal carried out according to procedures.