PROFILE AND BUSINESS STATUS OF SOFT BROOM PRODUCERS IN SANTA ANA CAGAYAN

Abstract

This study investigated the profile and business status of soft broom producers in Sta. Ana, Cagayan. Using a descriptive research design, data were collected through survey questionnaires and interviews. Results showed that most producers are middle-aged, have completed elementary or secondary education, and rely on broom-making as their primary livelihood. Production is generally small-scale, family-based, and dependent on locally sourced tiger grass. Business operations are informal and face constraints such as limited access to capital, marketing support, and wider distribution networks. Despite these challenges, producers employ practical strategies like direct selling and low-cost promotions to sustain their trade. The study concludes that soft broom production contributes to household income and local employment but remains constrained by lack of resources and market access. Government support in skills training, cooperative formation, and financial assistance is recommended to strengthen the industry’s sustainability.